building outstanding life science sales & marketing teams



How To Teach Your Boss How Online Marketing REALLY Works

No matter what your marketing experience level may be, we all realize the internet has changed the world of marketing. So even senior executives with a marketing background may find themselves behind the curve. Bosses without a marketing background may be even more distanced from what is working today -- and what is not -- when it comes to online marketing.

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Measurably Improve Your Lead Quality – With LESS Content

The explosion in marketing technologies and social media channels has contributed little to improving the quality of leads. Lead generation remains the main priority for most companies with almost three quarters of companies claiming that this is their main focus in the coming year. Generating less content, that's more relevant and is delivered at the right point in the customer decision making process is key to enhancing lead conversion rates.

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The Changing Face of Scientific Marketing: Which Strategy is Right For Your Company?

This webinar will explore the exponential growth in marketing specialisms, and how it is impossible for one team to keep abreast of their development and evaluate their effectiveness. We will present the argument for using more business partnerships to enable you to make informed decisions on which strategies are right for your objectives, and therefore maximise the return on your investment.

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