Training Webinar

Measurably Improve Your Lead Quality

With LESS Content

The explosion in marketing technologies and social media channels has contributed little to improving the quality of leads. Lead generation remains the main priority for most companies with almost three quarters of companies claiming that this is their main focus in the coming year.

Generating less content, that's more relevant and is delivered at the right point in the customer decision making process is key to enhancing lead conversion rates.

Discover how to produce higher quality leads by applying a Content Matrix which maps the most appropriate content to use at each stage of the customer purchase journey.

Marina Hop is the founder of Viveo, a marketing organisation that provides marketing expertise to Bioscience companies to improve their commercial performance.

WEBINAR HOSTS

Marina Hop

Viveo


Harrison Wright
Affinity Biotechnology


On this Webinar, You'll Discover How To:

  1. Reduce the burden of content generation
  2. Deliver content that enhances customer engagement and
  3. Improves conversion rates and sales efficiency

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