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According to Forrester, thought leadership sits at the pinnacle of content marketing, wielding more influence than any other form. Yet few life sciences companies leverage the power of this technique to reach their prospects and connect with customers.
Promoted by a thought leadership program, your executives and scientists can become the industry experts, telling your company and product story, and driving the industry forward.
Thought leadership content helps you generate leads, attract and acquire talent, increase awareness of your brand and distinguish it from the competition, and build customer loyalty.
Karl Schmieder is the founder and CEO of messagingLAB – a strategy and communications marketing firm that helps life science leaders connect with their core audiences.
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