building outstanding life science sales & marketing teams

Menu

Articles

What Corporate Psychopaths Can Teach You About The Dangers of Overlooking Character

In my experience, there are two kinds of people in the commercial world. On the one hand, there are those who see business as a kind of war – “crush” all those that stand in their way, “destroy” the competition, and generally get one over on the next guy. Then there are those who treat it more like farming. Nurture your crops (products and services), develop their value and then trade them with happy customers who benefit from this value....

Continue reading

Five Years’ Experience, Or One Years’ Experience Five Times?

Take even a cursory look at the job ads on your Linkedin feed, and you’ll see references everywhere to the need for applicants to have a certain level of experience in order to be ‘suitable’ for a role. A pointless exercise But this is actually fairly pointless. After all, what does “years of experience” really tell you about a person? If someone has spent five years doing the same job, but the vast majority of their learning and development occurred...

Continue reading

Initiative – Why It Matters Now More Than Ever

“If it ain’t broke, don’t fix it” is one of those well-meaning expressions which is often applied where it doesn’t belong. It may be generally useful household advice, but in 21st century business? Well, just look at what happened to Nokia. For most of history, it was probably good business advice too. Adopt successful formula, execute, scale. But times have changed. Unrelenting technological progress and the social changes that result means that this one successful formula is ever-elusive. The rewards...

Continue reading